The major factor that influenced this write up on “effect of banking sector reforms on economic growth in Nigeria” is the present existence of numerous problems in Nigerian banking sectors. The research design adopted is ex-post facto design type. The secondary data sourced from CBN statistical bulletin of 2015 were analyzed using unit root test, co-integration test and ECM test. Based on the results of the tests, the study concludes that there is no significant relationship between banking sector reform and economic growth in Nigeria and therefore recommends that the monetary authorities should properly control and regulate the activities of the banking sector in order to achieve a sound financial system in the country

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The study examined the determinants of brand loyalty in soft drinks consumers in Edo and Delta state of Nigeria. Specifically, the study examined the effect of product quality, product promotion, product price on brand loyalty among soft drink consumers in Asaba and Benin City.
A survey research design was used in the study. A total of 400 questionnaires were administered. Only 364 questionnaires were returned and found usable, amounting to 91%. Statistical tools including simple percentage, mean, Pearson correlation, and ordinary least square (OLS) were employed for data analysis through the use of Statistical Package for Social Sciences (SPSS) and Econometric View softwares.
Findings from the study revealed that product quality, product price and customer satisfaction have significant relationship with brand loyalty while product promotion does not have significant relationship contrary to expectation. It is also recommended that future studies should focus on the determinants of brand loyalty to alcoholic drinks.

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